Jason Sorbie|Creative Director

A remarkable retail branded experience seamlessly incorporates a brand's identity into every interaction, creating authentic connections with its audience. These experiences may include immersive events, personalized interactions, or innovative product design. I have worked with outstanding brands such as Holt Renfrew, MillerZell, Rogers, Tennis Canada, IKEA, Sportsnet, Air Canada Centre, and Haggar Clothiers to develop successful branded experiences.

As the Creative Director for Tennis Canada/Rogers Cup, I was privileged to bring my vision to life by designing the event's visual identity. I was able to inspire both the audience and Tennis Canada. It was an honour to be part of such a successful and beloved annual event.

I had the honor of directing, writing, and creating graphics for an award-winning campaign with Leo Burnett and HGTV, promoting IKEA's textiles division. The initiative showcased how IKEA's exceptional furniture and textiles can transform any space and aired on HGTV and online at HGTV.ca and IKEA.ca.

As an experienced motion designer, I'm passionate about creating captivating visual experiences. I specialize in animation, video editing, copywriting, and graphic design, integrating motion, typography, and sound to craft engaging narratives. From concept to execution, I transform ideas into dynamic visual stories that inspire audiences.

Roz & Mocha launched Toronto's biggest radio giveaway: a new home. I created and directed the commercials, and we collaborated on the digital gag reel.

As the Creative Director of Digital Experience and Motion Design at SLD, I created engaging motion designs and video edits for clients like PepsiCo and Intel. While at Rogers Sports and Media, I CD'd creative for major events, including Hockey Night in Canada and the Toronto Blue Jays season opener. It’s an honour to contribute to these significant projects.

Procter and Gamble approached us to launch their new product, Crest Whitestrips with LIGHT. Our team hired two Bachelor alumnae to provide commentary on the show each week while using the Crest Whitestrips with LIGHT, making their comments current to the episode they were watching. This approach worked wonders, keeping the commentary relevant and up-to-date.

For three seasons, I wrote, directed, and edited promos for Rogers Hometown Hockey. Alongside our hosts, Tara and Ron, we crafted heartwarming and enjoyable promos that truly captured the significance of hockey as a community in Canada.

KissFM Vancouver's Morning Show aimed to showcase the fun they have on their show. We created "Wake the Fun Up" as the new promotional piece for the team.

I had an amazing opportunity to be the Creative Director for Rogers' IGNITE TV launch. It was a fantastic experience collaborating with our talented internal team and BBDO to bring this IPTV product to life.

Concept/Wrote/Directed/Edit - Rogers aimed to make Mother's Day memorable by creating a Remarkable Moment. To achieve this, we surprised four mothers from different parts of Canada with a trip to the Toronto Blue Jays game on Mother's Day. However, this was not the only surprise we had for them that day.

Concept/Wrote/Directed/Edit - CIBC's brand integration with Income Property's Scott McGillivray was a highly successful campaign, leading to a repeat collaboration the following year. I wrote, directed, and art directed all the spots.

PepsiCo USA needed to enhance their planogram tool for salespeople and create a more user-friendly tablet application that sales representatives could use to demonstrate how to increase sales to their clients. To meet their requirements, we developed a new app from scratch.

Wrote/Produced/Edited - We created a compelling video to set the tone for the Rogers Leadership Conference, utilizing impactful quotes from our archives. The positive response led to its use in town hall meetings across the organization..

In a competitive landscape of eyewear shops, distinguishing oneself is challenging. To position Advanced Vision, a designer optical store, as the preferred destination for exclusive designer eyewear, I initiated a fresh Visual Identity and social media campaign.

Wrote/Directed/Edited— I created a series of impactful Starbucks commercials, including a holiday spot showcased on CityLine before the Christmas show.