KissFM 104.9's Morning Show wanted to amp up their ratings and showcase the fun vibe of the show. So, we came up with a new promotional piece called "Wake the Fun Up," perfect for radio and social media. I got to write and direct the commercials and digital spots, which was a blast! After the campaign kicked off, we saw a ratings bump of 8% in the first book. Pretty awesome, right?
Broadcast Boards
Out of Home Concept Boards
Kiss FM "Wake the Fun Up" - Broadcast .. Director: Jason Sorbie