I’m really excited to share that this campaign snagged a Cassie, a Strategy Promo, and a Webby award for promoting IKEA's textile line! The goal was to show everyone just how great IKEA’s furniture is and how easy their textiles can switch up a room. We aired some fun webisodes on HGTV during the weekends, and you could also catch them online at HGTV.ca and IKEA.ca. I had an awesome time directing, writing, and creating the graphics alongside the fantastic team at Leo Burnett and HGTV for this campaign!
Mood Board House #1
Mood Board House #2
Shooting begins.
Working on the colour correct for final
Directing inside the Ikea truck
BTS - IKEA Quick and Easy Room Makeover
The IKEA "Quick and Easy" pre-roll.