So, after we nailed two awesome ad spots for Crest Whitestrips, Procter and Gamble hit us up to launch their latest product, Crest Whitestrips with LIGHT, for both TV and social media. To make it more relatable, we brought in two former Bachelor contestants to give weekly commentary while using the Whitestrips. It really connected with the audience and kept the content fresh and fun. Thanks to this cool approach, we successfully promoted the product and really boosted its popularity!
