I led a brand integration campaign for CIBC featuring Scott McGillvary from Income Property. I came up with the concept, wrote the script, directed the shoot, and kept an eye on the post-production. It turned out to be a huge hit, exceeding all our expectations! The following year, we decided to run it again, and I was in charge of the whole creative direction, including art direction and directing all the commercials.
Shooting Boards
Keeping it light and happy on the set.
Scott and I wrapping the day
We also did a series of "Ask the Expert" spots with Scott. See one of the series of spots above.