Jason Sorbie - Ignite TV Product Launch

When Rogers launched it's highly anticipated IPTV, I had the incredible opportunity to serve as the Creative Director for our outstanding in-house team. We collaborated with BBDO to address broadcast, digital, and social media. Our primary challenge was to promote this exciting new product and demonstrate how it represented a significant shift from traditional Rogers cable. Here's a look at some of the engaging initial work from the campaign and how it all came together.