Jason Sorbie|Creative Director

As an experienced motion designer, I craft engaging visual stories using animation, video editing, copywriting, and graphic design, combining motion, typography, and sound from concept to execution to inspire audiences.

I have worked with leading brands such as Holt Renfrew, MillerZell, Rogers, Tennis Canada, IKEA, Sportsnet, Air Canada Centre, and Haggar Clothiers to develop successful branded experiences.

As the Creative Director of Digital Experience and Motion Design at SLD, I created engaging motion designs and video edits for clients like PepsiCo and Intel. While at Rogers Sports and Media, I CD'd creative for major events, including Hockey Night in Canada and the Toronto Blue Jays season opener. It’s an honour to contribute to these significant projects.

As the Creative Director for Tennis Canada/Rogers Cup, I was privileged to bring my vision to life by designing the event's visual identity. I was able to inspire both the audience and Tennis Canada. It was an honour to be part of such a successful and beloved annual event.

Concept/Wrote/Directed/Edit - Rogers aimed to make Mother's Day memorable by creating a Remarkable Moment. To achieve this, we surprised four mothers from different parts of Canada with a trip to the Toronto Blue Jays game on Mother's Day. However, this was not the only surprise we had for them that day.

Roz & Mocha launched Toronto's biggest radio giveaway: a new home. I created and directed the commercials, and we collaborated on the digital gag reel.

Concept/Wrote/Directed/Edit - CIBC's brand integration with Income Property's Scott McGillivray was a highly successful campaign, leading to a repeat collaboration the following year. I wrote, directed, and art directed all the spots.

I had an amazing opportunity to be the Creative Director for Rogers' IGNITE TV launch. It was a fantastic experience collaborating with our talented internal team and BBDO to bring this IPTV product to life.

I directed, wrote, and created graphics for an award-winning campaign with Leo Burnett and HGTV to promote IKEA's textiles division. The campaign highlighted how IKEA's furniture and textiles can transform spaces and was broadcast on HGTV as well as online at HGTV.ca and IKEA.ca.

In a competitive eyewear market, distinguishing oneself is challenging. To position Advanced Vision, a designer optical store, as the preferred destination for exclusive designer eyewear, I launched a new Visual Identity and social media campaign.

For three seasons, I wrote, directed, and edited promos for Rogers Hometown Hockey. Alongside our hosts, Tara and Ron, we crafted heartwarming and enjoyable promos that truly captured the significance of hockey as a community in Canada.

KissFM Vancouver's Morning Show aimed to showcase the fun they have on their show. We created "Wake the Fun Up" as the new promotional piece for the team.

Wrote/Produced/Edited - We created a compelling video to set the tone for the Rogers Leadership Conference, utilizing impactful quotes from our archives. The positive response led to its use in town hall meetings across the organization..

Procter and Gamble hired us to promote Crest Whitestrips with LIGHT by having two Bachelor alumnae give weekly commentary while using the product, linked to the episode they watched. This approach kept comments relevant and timely.

Concept/Wrote/Motion Design/Edit -I was given the responsibility of producing a video to launch the TCHET group's new name, which is now Achev. The purpose of the video was to introduce the new name and its visual identity to the board of directors and staff. The outcome was highly successful.

Wrote/Directed/Edited— I created a series of impactful Starbucks commercials, including a holiday spot showcased on CityLine before the Christmas show.

PepsiCo USA needed to enhance their planogram tool for salespeople and create a more user-friendly tablet application that sales representatives could use to demonstrate how to increase sales to their clients. To meet their requirements, we developed a new app from scratch.